| Summary:Industrial cluster is a highly efficient organization that can effectively promote industrial development and regional economic development. Trailer industries associated with high, chain length, the implementation of the strategy is the inevitable choice of industrial clusters trailer industry. LiangShan County trailer industry after accidental germination, trying to copy, rectification, scientific development stages, the basic framework for the formation of industrial clusters.As the most important pillar industry LiangShan County, to promote the county’s economic and social development has played a significant role in promoting. But with the adjustment of national policies and market competition intensifies, highlighting contradictions LiangShan County trailer industry, there are also emerging. Restricted the development of the main problems LiangShan County trailer industry are:small scale, weak competitiveness, low level of technology industry as a whole, supporting industry lags behind, the lack of talent. With the investment in our highways, logistics industry, urban construction and infrastructure projects, as well as the healthy development of economic situation, the rapid growth in demand for the trailer market. We can say that the good prospects for the domestic trailer industry. Facing the new situation of the development of the trailer industry, how to promote the LiangShan County trailer industry transformation and upgrading and structural optimization, to play its leading role in the local economy, to further enhance the competitive position of LiangShan in the Southwest region, has become a major issue in the relationship between the development of LiangShan.As the Jining municipal Party Committee Organization Department designated by the village cadres, working and living in LiangShan for two years, have a more in-depth understanding of local trailer industry situation, easy to collect and collate information. Firstly, by reading a lot of related industry clusters and strategic management literature, understand the knowledge related theory, at the same time, actively collect trailer industry literature, as far as possible to fully grasp the basic condition of the development of trailer industry in china. Secondly, the on-the-spot investigation to LiangShan County Trailer enterprise, the collection of relevant information and data, and provide a reference basis for the design and analysis of this study. Finally, combining with the related theories of strategic management, the PEST model and the Potter five forces model of industry cluster and Potter’s "Diamond Model11to analyze the industry LiangShan County trailer. In the perspective of industrial clusters in the future, that the rapid economic and social development background, position and development direction of LiangShan County Trailer industry, and according to the actual situation of LiangShan trailer industry, focus on the future development trend, put forward the countermeasure and suggestion to the LiangShan trailer industry cluster development, and growth for its industrial development, provide a basis to enhance competitiveness.The main contents of this paper include:(1) the theory of strategy management and the theory of industrial cluster system Trailer knowledge is the logical starting point of this paper. According to the understanding of the strategic management theory and related model, the theory of industrial cluster, trailer industry and its features, the connotation of trailer industry cluster is defined, the characteristics of industrial cluster and industrial cluster of the trailer is analyzed, and the formation of industrial clusters and the inevitability of Trailer(2) the status quo of Shandong province LiangShan County Trailer industry cluster and Empirical Analysis on the formation mechanism is the foundation of the research. The use of empirical research data, respectively on the development status of our country and LiangShan County Trailer Trailer industry cluster formation mechanism, development course and the present situation of characteristics are analyzed.(3)) in Shandong province LiangShan County identification trailer industry cluster and PEST analysis, Potter’s five forces model analysis is the key of this paper. Using the Potter industrial cluster "Diamond Model" from the environmental elements, elements of innovation, entrepreneurial factors recognition of LiangShan County Trailer industry present situation, and the use of PEST model, five forces model to analyze it, found that:LiangShan County trailer has the obvious advantages of industrial cluster development in traffic location, industrial foundation, special vehicle product and market, combination of industry, leading enterprises and government support and other aspects, but the trailer industry cluster in LiangShan County, there are also a series of problems, such as small scale of enterprises in the cluster, accessories industry lagged behind the development of enterprises in the cluster, the independent development of the required capacity is weak, the product technology content is low, the cluster development of senior management personnel, a shortage of funds, lack of cure of market the shortage of resources, shortage of construction land and so on, which seriously restrict the development of industrial cluster in LiangShan County trailer.(4) the trailer industry cluster in Shandong province LiangShan county development ideas and suggestions is the end result of this study. To grow in order to promote development of LiangShan County special vehicle industry cluster, must be guided by the market, in product innovation, excellence brand, create a standard, big market as the goal, to do specifically, do fine, bigger and stronger industry, extend the industrial chain, take the train of thought, improve the ability of technological innovation, strengthen cooperation, increase investment promotion efforts, strengthen the talent team construction, and further optimize the industrial development environment, and establish a sound mechanism to trailer production, sales and quality supervision, efforts to promote the trailer of LiangShan County Industrial sound and fast development. |
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