The Research On Tourism Industry Development In Liangshan Yizu Autonomous State

The 21st century would be a new process for the lasting development of our nation's economic construction since the government protrudes the importance of the "Western Development". The tourism industry, with the increasingly important role in the people's lives, has become a new economic-grown point and promised a huge economic potential, which would especially supply a convenience and powerful support for the fast development of the tourism industry in Sichuan province.There are the rich tourist resources in Liangshan Yizu Autonomous State which is one of the three national minority areas in Sichuan province. The rich national character and style, the exquisite nature sight and the high-tech astronautics culture constitute the Liangshan state multi-level natures and the humanities tourist resources. "The sunlight ecology", "astronautics high-tech" and "the national character and style" are regarded as "the troika" of the tourism industry development in Liangshan state. The State of Lianfshan highly attaches importance to the development of tourism industry and the project of new five tourist areas in Sichuan province gives a good chance for Liangshan to develop the tourism industry. However, the Liangshan state is in a far away mountainous area, the economy, the transportation and so on are not developed. Not only the tourism industry development starts late, but also develops slowly. In addition, since long ago, the researches on Liangshan state's tourist resources were only restricted in nationality history, culture, national character and style of Yizu, which not relate these with the local tourism and the social economy development, its various function has not obtained the display which should have.Based on the macro background, the researches of this thesis are finished. This thesis has applied the relevant theories such as theories of business & enterprises administration, etc, to analyze the actuality and external environment of the tourism in Liangshan state by predicted the future market, made the market segmentation and eventually put forward a proper strategic aim for the long-term development of Liangshan state and according to it, works out a new model for the development and construction of Liangshan state of tourist resources in Liangshan state through from which the local industry could make a considerable profit of local economics development, it can facilitate the adjustment for local industry architecture and hasten the overall development of local economics, politics and cultures. At the same time, enable the Liangshan state tourist resources to obtain the effective protection and rational development, guarantees the resources the sustainable use. This also is this article research significance is at.Connecting with the work experience of her own, the author, on the basis of large numbers of data, documents and files, makes advantages of the related theories and works out some advices for discussion. Any suggestion and opinions are very much appreciated.