Research On Marketing Strategy Of Company System Integration Business In S Region

With the rapid development of information technology, informationization, intelligent have played a very important role in people’s work and life. It can be said that the life of the human being has changed completely.. And the rapid development of China’s economy, the state of informatization construction has become seriously, informatization construction has risen as a national strategy, which to the computer information system integrators who provides very good market opportunities. The prosperity of the market and rich profit driven, more and more IT companies joined the the industry, which has become increasingly fierce market competition, the profits of the industry system integration becomes more and more thin.The purpose of this paper is mainly to the ZH system integration company some marketing suggestions in marketing strategy adjustments, to better adapt to the current marketing environment.The research used PEST to analyze the macro environment, using SWOT analysis of ZH company’s advantages and disadvantages, opportunities and threats. Using Porter’s five forces model analysis the competition in the industry system integration, and survey method to understand marketing personnel need to have the quality of, STP gives some marketing strategy suggestions. Finally, according to the 4P gives the ZH company marketing strategy suggestions, basically solution solves the problem existing in the marketing of ZH company. Small and medium sized systems integration company but also to companies like ZH in some inspiration.The main conclusions are as follows:ZH company current situation and policy orientation gives the market positioning in the region, s should be the public security, education, letters, traffic, universities and hospitals to target customers for the industry, project tracking.In the S area safe city project as an example, combined with the 4P gives the marketing strategy recommendations:1, the major domestic manufacturers to establish and monitor product cooperation, enhance customer service capabilities.2, find out the project of the key people, get user support, and monitor manufacturers negotiations to have negotiation skills and drive down costs and reasonable quotation in bidding. And several large monitor manufacturers signed a distribution agreement, to do with the price distribution project. Safe city project in many cases the government financial difficulties, Zh company can and large system integrators alliance, let big systems integrators financing into, when the time comes according to the proportion of capital gains.3, in the channel strategy to strengthen the safe city of alliance system construction, integrators and upstream and downstream manufacturers to maintain good cooperation, access to opportunities and resources. And it can solve the financial and technical support, manpower cost control, localization services, and many other issues, to the win-win cooperation in the future.4, in the promotion strategy, for the common demand of the user can also be by way of the conference marketing, leading customers to visit zh company safe city project success stories. If the government budget is insufficient, Zh company and large system integrators alliance, let the strength of the integrators contribution and payment methods can be the three years or five years instalments to pay off, and alleviate the pressure on government finances.Can also promote the company through the network, enhance the visibility of the company. In the sales staff capacity, improving the sales staff of technical understanding, improve sales staffs ability to communicate and to project the ability to control, to strengthen the training of sales personnel, so as to contribute to project success.