Strategic Research On The Growth Of Jiangmen HR Gas Company In The Medium Term

ny enterprise exists as an individual with life characteristics,and will inevitably face thenatural law from "Cheng" to "death".The strength of a company's strength and the quality of its operation are directly related to the length of the enterprise's survival in the market.The theory of enterprise and enterprise life cycle,starting from the whole process of enterprise development,explains the trajectory of enterprise development.If an enterprise.wants to grow up,it must master the law of enterprise development,adjust its strategy according to the life cycle of enterprise development,and ensure the steady development of enterprise.,From the beginning of the establishment so far,Jiangmen HR Gas Co.,Ltd.has experienced nine years of development and management,and now is the steady development of a good stage.Nine years,with the changing time,the company's surrounding environment and internal policies are also in the dynamic changes.From the perspective of the company's analysis,this time,not only has extremely favorable development opportunities,but also a variety of threats and difficulties in the current new situation and new environment,how to develop according to the actual situation of the company can lead The company's rapid and sustainable development of the new strategy is particularly important.In this paper,before the writing,the first part of the strategic management of professional theory and its practical application of the in-depth research and analysis,and carefully sorted out,this is the basis of this study;then,the company's current environment to collect all kinds of information,The analysis concluded that:for the company,the opportunity lies in the current policy,the natural gas industry is being strongly supported,enterprises are also in the transition stage,it is important to compare with other energy sources,natural gas in the price is more dominant;The main threat lies in three aspects,one is the industry lack of perfect rules and regulations and laws and regulations to restrict competition;Second,the pipeline laying and the latter part of the conservation process will consume a lot of money and manpower;Third,urban planning is not reasonable;The following aspects:First,with the expansion of the scope of use,facilities,network has become more and more perfect.Followed by the market potential,rich in gas.The disadvantage is that the existing pipe network gasification rate is too low,the current consumption structure is relatively unreasonable,and because the bargaining of gas supply market may be affected;with SWOT in-depth analysis to determine the appropriate The company's discovery and positioning,with the "Porter five force" and summed up the development of the company's medium-term development strategy,and then develop a detailed strategic objectives and key points;in short,the market environment is constantly changing,full of uncertainties,Only to predict the risk in advance and early arrangements for response programs can help the company to achieve steady and rapid development.