| At present,China's economic growth has come into a shift period.Because of the economic downturn,market competition has becoming increasingly fierce.As a result,a quantity era for industrial manufacturing industry has come over and a "wisdom production"and "lean production era" started.That brings an unprecedented opportunity for the development of MRO industry.With the further integration of Internet-thinking and capital,new competitive forces will constantly appear in MRO industry.For domestic MRO industrial supplies trading enterprises,the moment is an important turning point in the economic development and the domestic market environment.To identify the impact of external environmental factors,accurately grasp the trend of development of the industry is particularly important for the current MRO trading companies.This paper first introduced the theoretical system of domestic and foreign strategy and strategic management,and then analyzed the current internal and external environment of Z company using PEST analysis,Potter five forces model,SWOT analysis methods.And finally made a development strategy suitable for the current development of macro environment and industry trend for enterprises to help enterprises to establish long-term competitive advantage.The main conclusions of this paper are as follows:The main conclusions of this paper are:In order to become a leading one-stop MRO procurement platform,Z company needs to expand existing product categories,enhance professional service capabilities,accelerate the layout of the next line service center,expand sales areas and build big data systems.Meanwhile,optimizing the existing organization structure and human resource structure,improving the implementation of compensation and incentive mechanism,and whole process strategic control and strategic evaluation should be sustained.At the same time,equity financing can also be carried out to obtain the funds needed for the development of enterprises from outside. |
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