Research On Marketing Strategy Of Turkey Aluminum Foil In NCA Company

Entering the twenty-first century, in a shor span of ten years, China aluminium foil industry has stepped into the fast development lane. Speed of rapid development, the scale of large capacity growth attract worldwide attention.Such rapid development of China aluminium foil market is gradually changing the world aluminium foil market pattern.Making the correct strategy of aluminium foil marketing for each foil enterprises becomes more and more urgent and important. NCA company is sitting in the high-speed rocket of China aluminium foil industry and looking for its place. The formulation of this paper is to use modern marketing theory to guide NCA company marketing strategy of Turkey aluminium foil market, to help the company to find another way to open up a broad marketing road.Based on full access to relevant literature, the paper firstly makes analysis and summary for the present development situation of China aluminium foil market, the macro development environment of NCA company in Turkey aluminium foil market and NCA company’s customers and competitors in Turkey aluminium foil market. On these grounds, subdivides the market and determines NCA company’s target market is B2B market. Under the guidance of B2B marketing theory, further determines marketing combination stragtegy about products, pricing, channel and promotion in Turkey aluminium foil market and relationship marketing strategy.Product strategy focuses on the production of core product which belongs to each customer. Pricing stragegy, for mass product, adopts following strategy.for product of stable quality and which only can be produced by NCA,adopts avoidance strategy, price higher than competitors. Channel strategy takes a direct distribution channel.Promotion strategy focuses on the marketing staff. Relationship marketing strategy focuses on internal and external harmony, in order to achieve the purpose of customer satisfaction.In this paper, taken the theory of matter, utilized empirical research methods, maken use of literature retrieval, comparative analysis and other methods, according to the characteristics of NCA company in Turkey aluminium foil market, an exploratory research is carried out in ordet to make NCA company has a more bright future in Turkey aluminium foil market, at the same time, have an certain model significance to NCA company’s other international aluminium foil market.