Research On Innovation And Marketing Strategy Of Business Model O2O Based On Geography

Enter since twenty-first Century, with the rapid development of the Internet and the popularization of a new business model, e-commerce gradually rise and flourish. From the students move copy "reference" to deep local market "innovation", our country in the electronic commerce also in the unceasing progress and development. Among these, the rise of B2B, B2C, C2C and some other popular new electronic commerce mode in China at the same time, its product line to experience, must have the logistics cost is gradually exposed the defects such as. Especially with the location service for the mobile Internet and based on geographic information (LBS) development, people’s increasing demand and constantly changing, put forward more and more high and new request to the development of enterprises. Therefore, the geographical position of mobile Internet and online promotion show, online settlement, to shop experience, complete consumption of the new business model -- Based on 020 (Online to offline) business models emerge as the times require, it not only makes up the shortage of B2B business model, and the construction of a more convenient communication bridge between consumers and businesses.020 business mode in the subject line for consumers, Internet service providers, the need to store the personal experience of merchant. Among them, businesses mainly in the Small and micro businesses, their basic features is relatively dispersed, huge number and location is closely related to, and consumer life circle policy tilt strength small, information and network of a certain basis but the application is relatively poor, intense competition in the industry. How to make these Small and micro businesses to actively participate in the construction of business model,020 ecological system reasonably, increase their income, so that consumers get more satisfied consumer experience, become an urgent problem to be solved, the development challenges facing 020 business mode. In addition,020 business model as a business model is still in management, the new business such as the existence of many problems to be solved.This article from the enterprise management perspective, has conducted the research to the domestic and foreign 020 enterprise business model. Combined with Suzhou Qingyan** is the construction of the "+LBS+020 cloud platform" business model, using the theory of SWOT analysis model,4C+4R marketing theory, through the analysis of its internal and external environment, a clear product positioning, the development of enterprise product feature set, product promotion way, and identify the influence the business model innovation,the factors restricting its development, and puts forward suggestions for improvement and development direction, In the solution of clear research 020 business model of product innovation and business development at the same time qingyan** company, provides a theoretical reference and practical thinking for the development of electronic commerce mode of O2O in china.