Research On Marketing Strategy Of ND Fuel Injection Company

China entering to the WTO has brought unprecedented opportunities to China automobile industry to develop, while the rapid development of the auto Industry provides the industries with a huge market. In face of our huge market potential, a great number of transnational auto Parts enter The Chinese market and join in the competition. Being one off the relatively well-known domestic Professional fuel injection system manufacturers, ND Company has developed rapidly in the Past10years, and got higher market position in the industry. As the market environment changes, and the new Products, new technologies continue to be launched, the original advantages of the company are gradually losing. Therefore, hometown marketing strategy according to the changes of environment has become a matter to Pipette survival and development of the enterprises.This article based on the marketing theory, with the research methods of integrating qualitative and quantitative, combining the theory and practice, this article had analyzed the marketing environment of the ND Company, and also analyzes its strengths, weaknesses, opportunities and threats through SWOT analysis method. Secondly, based on the analysis of the competitiveness of the company, this article identifies company’s target markets, and ascertains the company’s Position in the market. Thirdly, this article discusses the ND Company’s product strategy, pricing strategy, marketing strategy and channel strategy. Finally, this paper proposed some measures.