| Enterprise value evaluation is an important content in the assets evaluation practice, it has been applied to various value activities, in enterprise merger and acquisition activities are widely used. Upstream cooperative agriculture listed company merger and acquisition this way of merger and acquisition is a special kind of merger mode, realize the win-win between enterprises and cooperative economic achievements, which guarantees the upstream raw material supply of listed companies, and provided funding for cooperative, help their products to open up the market, for cooperative finance provides a solution.But due to the merger and acquisition mode in domestic listed companies does not see more, especially after the merger of enterprise value evaluation method has certain particularity, the particularity of management efficiency of the main performance after the merger. After using the traditional valuation methods to merger and cooperative enterprise value, due to this way in China is relatively small, lack of relevant personnel appraisal experience, on the efficiency of the management in the valuation differences don’t quantify, likely to cause the deviation of the valuation results to underestimate the value of the enterprise mergers and acquisitions. On the valuation method, therefore, need to modify the traditional model, the model is revised to use models to estimate after the merger and the cooperative enterprise.This paper applies the method of theory analysis combined with case study, the evaluation theory applied to mergers and acquisitions of listed companies after the upstream cooperative enterprise value assessment in practice, to modify the traditional evaluation method, analysis of the results of the traditional valuation model and the revised model differences in evaluation results, and give some advices to improve evaluation methods. In terms of case selection, this article choose agricultural listed companies-shenzhen Jin Xinnong listed company for the case. First of all, the essay discusses the evaluation method of the traditional, and analyzes the applicability of the various methods in the evaluation, put forward the traditional method in the evaluation of the listed company merger and cooperatives after the problems existing in the enterprise value, and then compare Jin Xinnong company to solve these problems in the differences of financial indicators before and after the merger, analysis the correction factor, the use of traditional valuation model and the correction factor of the improved model, to evaluate Jin Xinnong company’s enterprise value, respectively, compared before and after the valuation effect of improvement, according to the results of the improved model of valuation is closest to the market price of the stock as the evaluation principle, put forward Suggestions for improvement of the evaluation, and the method of how to improve Jin Xinnong company enterprise value.Through the analysis of the case, it is considered that the merger of upstream cooperative this way of merger and acquisition helps to improve the agricultural listed companies of upstream raw materials supply, and at the same time provide quality assurance for the company’s products, the model has a very broad prospects for development. |