Research On Optimal Allocation Model Of Enterprise Quality Credit Investment

With the rapid development of economic globalization, China’s economic focus gradually ex-tended from the quality management and brand strategy to the quality credit. As the link of en-terprise economic benefits which is closely related to the social responsibility, the quality credit has become a basic point, to strengthen the construction of social honesty and strategies into the most urgent task of building a harmonious society. However, in recent years, our country enter-prises’ product quality and business integrity awareness have improved to a certain extent, but the phenomenon of cheating on workmanship and materials, fake and poor quality commodity and shoddy goods for quality goods still exists. These behaviors for profiteering severely dis-rupted the market order; harmed the legitimate rights and interests of consumers, and even ruined the reputation of our country. It is a great urgency to promote the system construction of enter-prise quality credit and further research of enterprise quality credit in consequence.Based on quality credit related researches at home and abroad, as well as our country enterprise quality credit on the basis of the analysis of present situation and the reasons of deficiency, first of all, the paper combined previous scholars’ study on the quality credit evaluation index system and the factors which influenced the quality of credit in our country, extracting a set of enterprise quality credit level measurement, and combined with the meaning of the quality credit invest-ment to provide the research content of intention on keeping trustworthy quality, ability on keeping trustworthy quality and behavior on keeping trustworthy quality. Secondly, using the knowledge of economics to analysis the marginal enterprise quality credit and setting up the op-timal model of enterprise quality credit according to principles of lowest cost consumption and maximum benefits. Finally, taking a machinery manufacturing enterprise in Yunnan province as an example and substituting the historical data of quality credit into the optimal model. Then get-ting the optimal proportion of the enterprise quality credit investment and giving out the enter-prise quality credit resources allocation decisions for future reference through the comparison of the optimal ratio and the actual ratio.