| The quality of products and services not only determines the competitiveness ofenterprises and their survival and development, but also directly affect the vitalinterests of consumers. The emergence of product quality problems, the most directlyharm the legitimate rights and interests of consumers, while the quality image ofChinese enterprises have also been damaged, affecting the healthy and sustainabledevelopment of the industry as a whole. Maintain and develop credibility relationshipis an important prerequisite for the maintenance of the social and economic order. TheChinese government and leaders attach great importance to quality credit systemconstruction, which has started in our country. Although China has established aquality credit grading system and evaluation criteria, but from a practical point ofview, that did not play a full and effective results. And it cannot applicable to theneeds of corporate reputation for quality supervision and evaluation managementwork at this stage.This paper evaluate of enterprise quality credit respectively from three angles,Management quality (Enterprise quality credit commitments), operating quality (bankevaluation of corporate reputation for quality), quality of service (customersatisfaction measurement). The thesis use of the analytic hierarchy process andproduct level applying theory to set two indicators, three indicators, four indicatorsand other factors that may affect the credibility of enterprise quality factors, finalbuild enterprise quality credit rating system, respectively, from the three secondaryindicators layers of management quality, management quality, quality of serviceanalysis, to establish indicators, weight is estimated to arrive at a final evaluationresults. We select a representative enterprise of the service industry in Xinjiangempirical analysis, according to the table comparing the results evaluation ofenterprise quality credit enterprise quality credit rating. |
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