Research On Customer Relationship Maintenance Strategy Of CMS Company Kunming Business Department Under The Internet Financial Environment

With China’s rapid economic growth, China’s modern enterprise management mode also in the economic transformation, continuous self-improvement, adjust the upgrade, customer relationship maintenance received more and more attention, its core idea is "people-oriented, take the customer as the core, all from the customer interests", which is the CMS the essence of securities of the company’s corporate culture.Based on CMS securities company customer relationship to maintain the status quo of the business department, Kunming to CMS securities company the actual situation of Kunming sales customer relationship maintenance as the research object, through the qualitative and quantitative analysis, combining with statistical research methods at the same time, Kunming to CMS securities company sales in the current situation of the customer relationship maintenance and management problems and countermeasures against the problems in the concrete analysis and solution.Thesis is divided into eight sections. Article begins first introduces the research background, describes the research significance, research ideas and methods, the paper structure, an overview of the paper, so that we understand the overall framework and organizational structure of the paper; The second part, mainly discusses the customer relationship maintenance and the network marketing related theory, this part summarizes the thesis study the theory of knowledge, lay a theoretical foundation for later study. The third part, this paper analyzes the current Internet financial environment in our country, discusses the change of the Internet financial at the same time, and then discusses the present situation and development trend of the Internet financial environment in Kunming. The fourth part, mainly discusses the CMS securities company in Kunming, the marketing environment of the market, from the macroscopic environment and microcosmic environment two aspects, the comprehensive analysis of the marketing environment of Kunming market. The fifth part, in view of the above Kunming office market marketing environment, analysis of CMS securities company Kunming office target market marketing strategy, including market segmentation, target market selection, market positioning and so on three aspects. The sixth part, mainly from the CMS securities company sales customer relationship to maintain the status quo of Kunming, probes into the CMS securities company sales customer relationship maintenance in Kunming existing problems and the insufficiency. The seventh part, mainly surrounding the Kunming on CMS securities company sales problems in customer relationship maintenance and continue to explore and put forward the CMS securities company sales customer relationship maintenance in Kunming general requirements, at the same time, put forward and the CMS securities company Kunming sales customer relationship maintenance strategy, finally put forward for improving the CMS securities company sales office in Kunming customer relationship maintenance work of the implementation of the Suggestions put forward practical solutions, find theory from practice, use theory to guide practice, improve the overall level of the sales customer relationship maintenance, improve sales comprehensive benefits, achieve the purpose of theory to guide the practical application, finally set up the CMS securities sales department image. Benchmarking. The eighth part, part for conclusion and outlook, summarizes the main research conclusion and the innovation of this article, at the same time, also analyzed the deficiency of this article, as well as the problems which remain to be researched in the future.Firstly this article embarks from the research background and purpose, and in the end, based on the original customer relationship to maintain the customer relationship maintenance system, involving the principles of customer relationship maintenance, customer relationship maintenance target and orientation, the core of customer management and customer management, customer retention, etc.; Finally, through the study of this paper can be concluded that Kunming business departments should make efforts to adhere to the principle of customer-focused, by cultivating high-quality customer base, achieve maximum benefits of the sales department.