Analysis On The Influencing Factors For The Yield Of Capital Guaranteed Financial Products Of State Owned Commercial Banks

Financial products are plans that commercial banks tailor according to the amount of investment for specific customers, consisted of a set of designs, research, marketing, management and so on. What’s more, guaranteed financial products are those commercial banks ensure no loss on customers’ investment principal, and when it comes to the expiration of the product term, the actual payback of the investment determines the customers’ income. The products’ target customers should be judged as conservative type, stable type, balance type and growth type, which can be with or without investing experience. And guaranteed financial products are favored by Chinese customers for its characteristics of low risk, high payback and short term.This paper choose the state-owned commercial bankfinancial products and analyzethemajor factors affecting the yield, in order to not only help state-owned commercial banks to create more and better financial products according to the changes of various factors, so as to maximize the profit and promote the strategic transformation, but also be good for guidingthe financial investment demand of individual investorson the market of state-owned commercial bank financial products, becauseinvestors can choose the best products, according to the change of related factors.Finally, they work together to promote China’s financial products market health condition and orderly development.This paper is divided into six parts:The first part is introduction. Introduces the research background and the research significance and the research content of this topic, comb the documentation, and do a brief introduction to the method, innovation and shortcomings;The second part: the related concepts and theoretical basis. Introduce the state-owned commercial banks, financial products, guaranteed financial products and other related concepts, defines the research scope and object, and then clarify the theoretical basis of this study, such as the time value of capital, effective market theory, permanent income theory etc.;The third part: the present situation of the state-owned commercial bank guaranteed financial products. Equip this study with practical significance through the investigation of the current situation, such as number, size, issuer, term and return type,;The fourth part: the theoretical analysis of the influence factors of the state-owned commercial bank guaranteed financial products yield. This part is mainly about to investigate the factors which may influence the financial products revenue, namely the inflation rate, the level of economic development, interest rates and money supply, stock market development and China PMI, and to establish the relevant framework and hypothesis;The fifth part: the empirical analysis of the influence factors for the state-owned commercial bank guaranteed financial products yield.This paper selects China’s five major state-owned commercial banks and take the guaranteed financial products 9396 during the period from January 1, 2013 to March 31, 2015 for the individual distribution as the sample, and conduct a the empirical analysis of the impact factors of the expected return rate;The sixth part: conclusion and suggestion. According to the research results, this paper tries to inspire guaranteed financial product development of the state-owned commercial banks, but also provide reference for investors in financial investment.In the course of the study, this paper intends to make innovation from the following two aspects: one is to make the sample more comprehensive and convincing; the other one is the empirical analysis part which contains a full-scale research. However, due tothe complexity of the issue, multiple influence factors, difficult data ingesting, there are still many deficiencies which need more hard work in the future.