Research On The Reputation Risk Management Of Commercial Banks

With the continuous progress of the times, commercial banks gradually developed in the mass media today is closely related to public life. Since economic globalization, regional periodic financial crises always lead to a wave of crisis in the world financial crisis cyclical society as a whole has become a focus of attention and concern. The Basel Committee has already in early 2009, the other traditional risk reputation risk and liquidity and other people, risk areas as commercial banks need to focus on. Meanwhile, the China Banking Regulatory Commission timely promulgated the "Commercial Bank Reputation risk management guidelines" through the document, China Banking Regulatory Commission hopes to be able to lead China’s commercial banks gradually established emphasis on reputation risk, gradually established, including reputation risk, including the risk control system, maintain the stability and prosperity of the financial markets.Basel Committee and the China Banking Regulatory Commission management effort corresponds China’s commercial banks are reputation risk control has done a lot of preparatory work, the concept of reputation risk to a certain extent has been implemented. However, compared to the traditional risk operational risk, China’s banking industry practitioners and awareness of reputation risk management still need to continue to strengthen.Homogenization of today’s commercial banks face further competition, the internal banking competition, depending on the expression of social responsibility and reputation risk management capabilities to some extent in the future. Due to the inherent complexity of the derivative and reputation risk, compared to other traditional risk, commercial banks establish and perfect a set of comprehensive reputation risk control system, the task is a long way to go.In this paper,Postal Savings Bank, for example, to study the reputation risk situation, we found that the existing problems and propose some solutions and control measures to try to resolve the problem through such analysis can compensate for the lack of hope in the reputation risk of commercial banks, in order to subsequent studies provide some little force.