Research On The Reputation Risk Of China's Commercial Banks In The Media Convergence Environment

In recent years,along with the speeding up of the commercial bank market,banks face reputational risk events are more and more,especially in the media convergence environment,the transmission characteristics of media convergence anonymous,breaking through time and space makes the public opinion of the commercial bank risk is higher than the traditional media era.Therefore,the factors of reputation risk of commercial banks by increasing the management and appropriate coping mechanisms are still inadequate,therefore,strengthening the media convergence environment to study the reputation risk of commercial bank in China is not only the need of theoretical construction and practice of commercial banks also need.This research is based on the reputation risk of commercial banks under the new media era the emergence,development and coping with the contents of several parts,especially from the perspective of communication information dissemination under the background of mobile Internet,with a large number of commercial banks reputation risk cases as samples,through the concrete case and analyzes the characteristics of reputation risk events and incubation period,bud period,the outbreak period and recession four stages The study shows that the media and the audience in the media environment have undergone new changes.The first effect of the media communication,the butterfly effect,the blind effect and the double edged effect have a great influence on the reputation risk management of China 's commercial banks.To this end,China 's commercialbanksshould effective identification and reasonable response to media supervision demands;banks should be integrated financial resources,strengthen the reputation of risk prevention and control;commercial banks should also establish a sound reputation of the reputation of the risk management system to strengthen public opinion and staff Training,do a good job of financial knowledge education and positive publicity,and strive to enhance the social image.Multipronged approach,positive and effective response to commercial banks reputation risk.