Yi Tong Xian Local Commercial Banks Development Research

With major changes in the financial markets, local commercial banks have developed. It is a kind of banking financial organizations to comply with the financial market development and socialization production needs Following decades of development, local commercial banks have already become the important institution of finance activities and the important part of banking systems of our country. Along with the continuous reform of the our financial markets and the deepening of interest rate marke-tization, Yi tong county’s local commercial banks, which are the dominant force in supporting of development of the "three rural " and small business are under threat from the rise and development of the internet finance. It is an extremely urgent problem how local commercial banks occupy a certain market share in the fierce competitions.As our banking industry’s development unceasingly towards to the mixed-mode phases, banking markets have become increasingly competitive It’s become increasingly obvious that banking products have the trend for homogeneity. Even though the speed of upgrading has been promoting, ti products are still easily to be imitated and copied. Meanwhile, the state-owned joint-stock banks and small local commercial banks are perfecting their system, extending their business, expanding their operation scale and market share. However, small local commercial banks at different levels have a large gap, and part of them have operating difficulties for higher bad loans and lower capital adequacy. With the increasingly compe-titive in banking industry, how to keep unique advantage and satisfy custom’s financial needs will be the core competitiveness of local comme-rcial banks. In order to develop the core competitiveness, we should start with supplying more security guarantees and characteristic services and promoting local economy development.Through practical investigation, this paper discovered the issues of Yi tong local commercial banks and their own core competitive advantages analyzed Yi tong village banks by means of the SPACE matrix method and then came to a conclusion. This paper aimed at the existing problems in the course of production and operation and combined with practice, and then presented rationalization recommendations, with the purpose of con-solidating its market standing in the fierce competition and making more contributions to local economic development.Only if Yi tong local commercial banks continually to develop and improve themselves and to create their own characteristic brand in finan-cial services, can they seize the market opportunities in banking finan-cial systems and develop themselves.