W Cinema Box Office Revenues Asset-Backed Security Product Design

With the continuous improvement of China’s economic strength, the construction of socialist spiritual civilization, the film industry as a new economic growth point to attract a large number of capital investment. A good cultural and financial products design, not only can provide a rich source of financing for the development of cultural industry, also can let financial capital looking to invest in quality standard, improve market liquidity, utilizing social capital, indeed serve multiple purposes. And in the financial market, to achieve the depth of the development of the film industry capital, we must respect the laws of the market, and vigorously develop innovative financial products. For financial markets, this product is also conducive to the further development of the capital market to achieve multi-level, so as to improve the ability and liquidity of the market as a whole.This paper is mainly about the w cinema box office revenues asset-backed secutity. After the analysis of China’s cultural industry development needs and the background of culture related product design, combined with China’s film industry market (especially at the box office market) analysis of the situation, the necessity and feasibility of w cinema box office revenues asset-backed secutity, this paper try to choose w cinema within a specified period of time at the box office income as a basis for the assets. Under the framework of laws and regulations, according to the guidance of practical design philosophy, this paper focus on the main elements、transaction process and pricing. After the molding product design, using Porter Model roughly analyze the competitiveness of products, we also use the comparative analysis method,to analyse the advantages and possible risk of this product.Then determine the market positioning of this product. At last, we make product promotion plan and estimate the cost of product promotion under the guidance of the principle of efficiency.This paper takes W as an example, to design w cinema box office revenues asset-backed secutity, on the financing side, provides a good reference for solving the financing problems of the film industry company, through the principle of asset securitization we can revitalize the box office, which is proved to be necessary and workable.From the investor’s point of view, the product can also be social capital to find high-quality investment targets, enable investors to realize the diversification of resources allocation and to promote the quality of the investment.On the financial market, the product can enrich the capital market, and thus the entire market liquidity and pricing ability can be lifted to a certain extent.