Do Industrial China Structure Affect Firm Value?

Nowadays, when the problem of environmental pollution as a hot topic all over the world to explore, the produce and development of new energy is also always concerned by everyone. New energy as a renewable, non-polluting energy sources, in terms of traditional energy sources having a huge advantage, thus some photovoltaic enterprise establishment and development. Relative to foreign photovoltaic industry’s development is late, the lack of historical experience in the development of the domestic photovoltaic industry companies, there are many points needs to improve. The photovoltaic industry chain structure to become one of the main concerned. How to do this in the middle and lower reaches of the photovoltaic industry chain having a rational allocation of resources, to achieve the business goals, it is a new topic.Previous studies for the photovoltaic industry chain downstream products have a very clearly defined. On the basis of these studies, the study is about that the relationship between industry chain structure and corporate performance. The paper explored the theme of the industry chain structure to photovoltaic enterprises and examined that the different structure of the photovoltaic industry chain under different market situation, do they have different impact? This study is divided into the following parts: The first part is an introduction; the second part is the theoretical basis of the literature review; and the third part is to define the factors photovoltaic business chain structure analysis; The fourth part is the case enterprise Suntech Introduction of business and industry chain structure analysis; the fifth part is the investment structure chain configured on corporate performance analysis; the sixth part is the impact of the industry chain structure on corporate performance under different market trend analysis; seventh part is conclusion and Revelation.This paper selects had become one of the industry leaders WUXI Suntech Power Company as a case of enterprises, the research will focus on the different market trend, with the change of Suntech industry chain structure, what the performance its financial performance in this five sides including the profitability, cash generation ability, value creation, risk control capacity and the ability to grow. Conclusions of this paper under the current global macroeconomic variable photovoltaic companies seeking to market penetration and the creation of competitive revelation has important practical significance.