The Study Of The Financial Product Investment Decision Based On The Fuzzy Analytic Hierarchy Process

With the financial markets improving, various products have been invented. Especially the Internet financial products have showed a strong momentum in the recent years. Out of the demand for maintaining and increasing the value of assets, more and more citizens consider to invest into financial products. However it still lack an effective and shareable evaluation index system which can be applied in the evaluation of the Internet and traditional bank financial products. The investors lack the guidance for the financial products investment decision. Combining the life experience and the related professional knowledge, the author choose to study the financial product investment decision based on the fuzzy analytic hierarchy process (FAHP), hope to explore the feasibility of FAHP applying in the financial investment decision field, and improve the method to deepen and spread its application.In the research the author explain the understanding of the related knowledge of financial product and its investment decision, summarizes the influence factors of financial product investment decision and the related research methods. After representing the relevant theories of FAHP, the author figures out this method’s application area, and consider FAHP feasible in the financial investment decision. On this basis, the author choose the advanced method of the weight calculation of the factors, and state the steps of improved calculation. At last, she applied it to the specific case, make a comparison with the old algorithm.According to the research, the methods of evaluation and decision can be enriched, the problems of investment decision between the Internet and traditional products can be solved, the scope of FAHP application can be expanded. And improve that through the advanced method of the weight calculation of factors, the investment evaluation results can be more accurate, the object of wealth accumulation can be achieved better, the application in the practical problems can be spread more widely.