| With the gradual advance the national health care reform and the people ’sdemand for health care institutions and health services have become more and more,which provides health services to the development of an unprecedented space. However,the people of diversification and improvement of medical service requirements demandfor medical services, and innovative medical services and medical technologies,competitive market of medical, health care institutions generally felt the pressurebecomes bigger and bigger. And because of the institutional and objective conditionsand other reasons, the township hospitals as the lowest level, the lowest level ofhospital development is more difficult.Currently, regional and rural resources with uneven, resulting in development oftownship hospitals lag, weak foundation. In the three-tier rural health service systemplays a pivotal role in township hospitals nexus, so it’s vital functions. However, due tothe pace of development of township hospitals too slow, there is no way to meet themedical needs of the township, which led most of the farmers must be to the county orurban hospitals for medical treatment. Through the above we understand that if we canbe greatly improved for the township hospital level, then the township hospitals and thepotential for future development will be very broad and huge. Through the existingtownship hospitals to conduct research and analysis, we found that there is a problemnot only in township hospitals medical standards and equipment, also there are manyproblems in the management of township hospitals. For the investigation of thetownship hospitals, we found that these towns there is a common phenomenon hospitals, township hospitals that not enough attention to their own developmentstrategy, therefore, township hospitals want their development and survival morefavorable, you need to conducted for its own development and the advantages anddisadvantages analysis and research, a comprehensive understanding of them, and re-positioning, and then to manage the development of township health centers throughstrategic thinking.This paper mainly for hospitals in Shaanxi Province Tangyu town developmentstrategy research and analysis, to analyze the existing situation, figure out where thevarious defects. SWOT analysis through to its opportunities and strengths, threats andweaknesses are analyzed in order to identify suitable development strategy Tangyuhospitals in Shaanxi Province town development and survival, in order to guide thefuture direction of the township hospitals, and other regional hospitals can also berelated to the argument by reference and reference herein. |