Private Hospitals' Development Plight And Development Strategy Of GuoJi Chinese Medicine Hospital

This paper first analyzes the general situation and main characteristics of private hospitals, then describes in detail the development predicament of private hospitals, including policy uncertainties, the approval difficulties, the recruiting difficulties, the poor image of industry, low trust, not easy to establish brand, etc. there are both the difficulties and opportunities in the circumstance, GuoJi Chinese Medicine Hospital proceed from reality and put forward the "four-in-one" development strategy, that is health examination, health management, health intervention, health insurance. It has implemented this strategy in the organizational structure, business processes, and incentive mechanisms, quality system, human resources and enterprise culture and other aspects, and has achieved some success. it will enlighten profoundly other private hospitals on the development, and it will be used for reference for the strategic design of the entire medical institutions.