Study On The Business Model Innovation Of JD Diabetes Hospital

Health care reform has been a hot topic. In the medical industry market today, private hospitals operating in the operational level is showing different types of diversity. Private hospitals as an economy, with enterprises as the economic function, planning and business model innovation is the key to its success.However, there are many private hospitals still cling to the traditional business model. In the " Internet+" Chinese healthy background, hospital business model innovation for the hospital’s own survival and development to meet the diverse medical needs of patients are very important. Innovative business model to explore the hospital if there is no theoretical guidance, errors may lead to high costs of trial and error. In this paper, through researching the business model innovation of JD diabetes hospital, hoping to provide a reference for the business model innovation of private hospitals.This article is based on asking questions - analyze the problem - solving ideas to expand. Paper outlines the current situation and the future trend of the prevention and control of diabetes prevention and control, and the industry at home and abroad four typical cases were analyzed and summarized; secondly analyzes the current situation of the JD diabetes hospital, according to the theory of the business model canvas, JD diabetes hospital has a big shortage in key business, channel access, customer relations. JD hospital diabetes is in the second start-up stage (both traditional medicine and mobile health characteristics), With the group’s support, to some extent, and the Internet has medical properties.Based on JD hospital carried out and re-done Orientation:industrial ecology diabetes one-stop solution "cloud hospital." In the innovation business model, also proposed to adjust their thinking:channels further down, a tight interaction at JD distinctive diabetes treatment community rating system, online and offline, creating a closed loop industrial diabetes OTO mode, namely:light online inquiry, community there service, go to the hospital to see a doctor, to find experts of four seriously ill medical management system.This paper aims to explore the JD Diabetes Hospital business model and future development, it is possible to sum up the development of medical law common to provide a reference for JD diabetes hospitals and the similar hospital of JD, but also want to explore this, it is possible to provide diabetes a efficient, convenient and diversified medical treatment environment.