Study On Business Model Of Smart-healthcare Enterprise Of Good Health

With the rapid development of science and technology and the gradual increase of people's average life expectancy,the increasing material conditions and the concern and pursuit of their own health are also increasing.The continuous enrichment and improvement of living standards have in turn put forward more and higher demands on their own health.If medical resources are still configured in accordance with the traditional situation,it will be difficult to meet people's growing health needs.Facing the new situation under the new situation,the country has begun to actively promote development in all aspects,especially the development of Smart-Healthcare,so that Smart-Healthcare companies have sprung up like mushrooms.However,the development will not be smooth sailing,and there will be some problems in various enterprises,such as insufficient service,insufficient service capabilities,technical level not meeting the expected requirements,and serious homogeneity of enterprises.In the process of development,various enterprises will face various problems,and they all need a set of business models suitable for their own reality to solve,so that Smart-Healthcare enterprises can go further.Driven by capital and the needs of the people,the Smart-Healthcare market is developing rapidly.In the face of a sudden new coronavirus epidemic in 2020,residents' demand for Smart-Healthcare has been stimulated,adding a catalyst for the development of the industry.However,the development of Smart-Healthcare enterprises is not yet mature,and there is still a long way to go.Although many factors determine that the Smart-Healthcare industry has good development prospects,it can still be seen that some Smart-Healthcare companies have loopholes in their profit models.How to optimize and solve these problems and be suitable for the long-term development of the enterprise is a problem that needs to be actively considered.There are various connection modes and transaction relationships between enterprises,departments,enterprises and customers,and enterprises and channels,which constitute the business model.Based on the summary of the concept of business model,diversified management theory,innovation theory,and business model theory,this article conducts research on Smart-Healthcare business model through literature research and case studies;Good doctor is the specific research object,combs the company,analyzes its existing problems,and then proposes optimization methodsbased on related theories,and draws some ideas in the research;comparative case analysis summarizes some ideas.Based on a careful study of specific companies in the Smart-Healthcare industry,the article believes that if companies want to develop rapidly and benignly,business models need to invest in relevant innovation measures on the basis of solving current problems,and online and offline need to actively guide all-round development.Differences The development of modernization should be emphasized,avoid taking the average route,and focus on the convenient and flexible service characteristics of Smart-Healthcare.