Integrated Marketing Mode Of Chinese Movie Advertisement Design

At present, China’s film industry than in the past, marketing, publicity, production and concept-based, enterprise-centric traditional marketing concepts, and gradually shifted to the consumer as the center, the primary concern of the product transferred to the customer’s needs and desires Up, make full use of the brand strength, cross-media campaign, creating an increasingly popular means of domestic slots, integrated marketing shape.The soul as its integrated marketing system, the film advertising is facing relocation. Particularly in the current media convergence in the larger environment, Culture of consumer products for the film, the referral ads are faced with how to choose the media, how media is changing the design based on the idea of how to analyze audience psychological film advertising information, information on how to film in different media and form a unified visual appeal, unified concept of a unified image of the other problems? At present, the phenomenon of plagiarism poster design, pattern and trend of the trailer for "obvious" and other problems, in essence, because the adjustment does not meet the integrated marketing while ignoring the cross-media advertising film uniformity.In this paper, advertising media selection from the film, the audience of psychological and film publicity of information visualization to explore three aspects of integrated marketing mode, the precise positioning of Chinese film advertising. And focus on communication and design from the perspective of science, combined with accepted theory perspective, the status of the domestic film advertising analysis, advertising creative process of film to be the problems encountered in the constructive solution.