Integrated Marketing Of The Film Media In The Name Of - The Film Media

Movie is not only a kind of art, but also a kind of media. Chinese film industry has entered a rapid development period in the 21st century, by developing Industry chain and increasing yield and quality. It's a important perior for movie and its surrounding industry.Movie had it's media role since we invent it.In hollywood,where film industry is highly developed,people had a long history of combined with advertising and movies. Chinese movie,however, is still undervalued as a media.The value of Chinese movie as a media had to be recognized in future.I began to study from communication features of the movie, then demonstrated the media features of its own in chapter 2, and the advantage and transmission methods by it. In chapter 3, I analysed the current situation of the Chinese movie industry and the characteristics of movie audience,then,the movie advertisement in China's development.Integrated marketing is necessary for Chinese movie and movie media.I pointed of difference between chromatography in chapter 4, and analysed the integration status of Chinese movie media. In chapter 5,I analysed the specific means and the process of development of the Movie media marketing.Looking to the future of this new media,I thought it has a bit of considerable profits, after all, the sustainable development of the is the industry is most important.