Remodelment And Identification: Xinhua Daily’s Propaganda About CPC

The Communist Party of China did not have a strong consciousness ofpropaganda about self image between its establishment and the first Kuomintang-CPCcooperation period; and because the objective environment was not allowed, viewsbecome the theme of propaganda.During the ten years’ civil war between Kuomintang and CPC, CPC wasdeprived of the power of discourse in front of public. Its image was distoredseriously. Xinhua Daily established after the Lugouqiao incident was the first legaldaily paper published openly. With the help of this daily, CPC strengthenedpropaganda of self image which contained three aspects-CPC leaders, the forces ofCPC, and The Communist Regime. There were lots of chapters about these. Its effectabout CPC image was very obvious, and made a significant impact of public opinionecology in the Nationalist Government’s area.Due to special circumstance, CPC had to pay great attention to strategies andskills, so Xinhua Daily adopted direct and indirect method as these following: facepropaganda, public opinion suppression, the focal news planning, turning a person’sbattery against himself, anti “He who denies all confesses all”, kill two birds with onestone, metaphor method and so on.Remodelment’s aim was identification. Xinhua Daily made the people perceiveCPC’s spirit,wisdom and attitude of anti-Japanese war; made the people see wherewas the most firm power in China. All these could stride a chord of one mind to aitiJapanese among the public. After the war, it molded CPC into the incardination ofdemocracy,freedom and peace which made for the affections of the people.The experience from Xinhua Daily can surely give references to national imageof modern China.