Cultural Communication In The Circumstances Of Globalization

The cultural communication is a kind of human’s unique social and history phenomenon, it reflects the relationship, which includes between human and the world, between human and society, between human and human itself. Cultural communication with respect to its basic connotation, it mainly refers different individuals, different groups, between different ethnic groups and different countries exchange abilities and activities, and this exchange is based on the form of culture. It also includes the process and result of interaction and connection, which is caused by this kind of exchange. Cultural communication as the existence of process, it is inseparable from the development of production and expansion of communication. It is the fundamental power of cultural communication changes, and this fundamental power is the internal mechanism of human cultural development and changes. The cultural communication of the times of globalization is the contemporary form of human cultural communication. It is built on the globalization of production and universal communication of the world foundation. The basic connotation of the cultural communication of the times of globalization mainly specific described from its formation mechanism, implementation mechanism, basic form and main characteristics, at last to reveal that cultural communication is an inevitable result of "history change into the world history", in its deep form profoundly reflected the whole process that is from economic society to the whole social interaction.The times of globalization cultural communication is not going smoothly, there are a lot of difficult too hard to resolve and overcome in its implementation process. Specific performance:the ethnic culture conflict, clash and misunderstanding, which is caused by ethnic differences of culture; conflict, contradiction and opposites between strong culture and weak culture directly influent the deeply development of cultural communication; the globalization leads to strong impact of the nation-states cultural tradition and idea’s identification. As a national culture’ main body, it refuses, rejects and resists the foreign culture from different degrees, it will as a block to progress in the cultural communication smoothly and deeply. The predicament of the times of globalization’s cultural communication has seriously hindered the cultural communication carry on smoothly and develops deeply. Can people overcome this predicament? What is the method to solve it? To inquiry and answer these kinds of problems has become an urgent problem to be solved in contemporary cultural communication. However, in the process that we are looking for the rational approach to solve the problems of cultural communication, we have to do two things:first, we must criticize and examine two main theoretical forms,"cultural universalism" and "cultural relativism", and secondly we have to focus on Mining the resources of Marx’s methodology that is about solving contemporary cultural communication dilemma, and focus on the analysis of its methodology enlightenment that is about to solve the predicament of contemporary cultural communication.The globalization means both challenge and opportunity to the communication and development of every national culture in the world. China, actively participating in the globalization, will also face the same challenges and opportunities. The opportunity mainly shows the relatively stable international situation, good image of Chinese ethnic culture that is shaped in deep communication between China and the other nation, the further development of economic globalization and the rapid development of networks and information, and so on. The challenge manly shows the misunderstanding, conflict and clash between tow kinds of culture, which is due to the difference in culture between China and the other countries. The weak position of Chinese culture can not deal with the invasion and penetration of the other nation’s strong culture. The globalization leads to Chinese cultural tradition and value system caused a strong impact and great destruction, and so on. China, participating in the cultural communication practices of the times of globalization, facing the need and realistic predicament of contemporary culture communication, we must put forward the value orientation and route choice to respond to the opportunities and challenges.