Animation Industry Experience Marketing And Entities Show

With the continuous development of the socio-economic standard of living is rising, the traditional basic necessities such as basic satisfaction of the conditions is far less than the requirements of modern people. The focus of attention from the concern of the products and practical value to the product to bring the spirit of enjoyment, pay more attention to the experience of the process. Thus, experiential marketing have taken advantage of emerging into the experience of the economic times, the traditional marketing Experiential Marketing replaced. Experiential marketing is also changing consumer behavior, and find new value and living space. Animation industry as an emerging sunrise industries, experiential marketing, also made the attempt of the different forms, and perfected step by step. Through the introduction of the concept of animation experience marketing, characteristics, and ways to do further exploration to the development of animation industry.