Store Display Design And Brand Marketing Strategy Research

The store display design and brand marketing strategy is not two separate individuals, butan overall vision. Shop space design is success or not will directly affect the target user inshops and internalizing behavior, which includes a pair of store brand of culturalunderstanding, residence time, comfort and so on, then influence the shop sales results. Thecharacter of the brand culture and space design closely, not only more effectivedissemination of the brand culture, but also for the shop daily sales to provide strongersupport. This article from the store display design development to store display designsignificance in detail, contrasts the domestic and foreign store display design situation. Theintroduction of the apparel industry, store display design in the clothing industry is how to.In a brand of clothing shops, space planning, color, lighting and so on are how to design,which is introduced into a space, as in the consumer through a shop, into a space design iscrucial, how to attract consumers into stores first step. As the commodity society, any formof design is the presence of commercial value. While the store display design is noexception, as in the brand marketing the important means, store display design is the brandstyle of a spatial continuity. Good shop design allows consumers a better understanding ofbrand, brand, enjoy the brand, so as to improve sales. In today’s commodity consumption,consumers across many brand shop, and how to store display design allows consumers toremember the brand of Juicy Couture, a young brand store display design is so successful inthe past few decades, through the unique style of the brand store display design not onlywon the consumers like, in sales the performance was a great success. Based on field of aJuicy Couture brand shop, analysis of its store display design everywhere reflect the brandmarketing strategy. In the last part of store design, development, although the store displaydesign is widely applied in our country brand, but is also limited to a number of powerfulenterprises. And this part of the business of the store display design talent demand can notbe met, in the store display design education has some problems, the prosperity of themarket created for professionals and urgent demand, while domestic blank display designeducation problems. With the economic and social development and enterprisescontinuously improve brand awareness, brand store display design in this field will be rapiddevelopment, its prospect is not to be overlooked.