Research Of Visual Identity Design And Grey Evaluation In Civil Aviation Enterprise

The competition between modern enterprises has not only confined to the relationshipbetween product, service, quality and market competition. It is also can finally in economiccompetition remain invincible enterprise. It has a clear Corporate Identity System (CIS). Theapplication of Visual Identity (VI) system in various civil aviation enterprise has certainfoundation, but to the whole civil aviation industry refining for the analysis of VI design, andresearch innovation design in its basis is still at the start stage, but also the theoretical systemneed to be further perfect.This paper first analyses the VI design based on the Mind Identity (MI) system, the civilaviation service industry MI system as an example to sort out and refine, draw from thekeywords. Special MI system in other industries:"security","customer first","high efficiencyand convenience","comfortable". Summary of aviation enterprise CIS features, pointed out thatthe current aviation enterprises, establishment of CIS problems, and puts forward somesuggestions for CIS system.Then the design of VI based elements, with aviation Service Corporation LOGO design forthe analysis of carding, using grey relational analysis by aviation Service Corporation LOGOhigh-frequency design factors, decision model of gray LOGO design evaluation, from the color,shape, meaning, characteristics and practical aspects of these five, identified12target decision;for VI application design elements, with characteristic plane painting design as the analysisobject, requirement of carding refining design concerns focus on special events, propagandacontent.Finally, this paper combined with the specific example of application, namely ChinaAviation Association general aviation branch VI design. In the design phase, the civil aviationindustry representative keywords for MI system design, combined with the actual businesscharacteristics, based on the existing civil aviation enterprise VI design of high frequencykeywords as the design foundation, seek enterprise special innovation elements; in the process ofresearch and design, the design of the key elements of this research is the reference; the userprogram feedback process, using the grey decision model for user evaluation, the VI design moreobjectively reflect the customer needs, corporate image.This paper not only for CIS system and VI design are analyzed and studied, and the quantitative evaluation based on grey system theory analysis method is used in the design andevaluation process, this method has certain theoretical and practical significance to promote theevaluation of VI design and scheme.