Case Analysis For The Merger Of HC Film Company To KD Media Company

It’s for thirty years since the reform and opening up. Media industry in China has madebrilliant achievements, and undergone profound changes in the history of Radio Film andtelevision industry. Listening to the radio, watching TV and movie has become an importantpart of people’s spiritual and cultural life.China’s film and television industry has seen rapiddevelopment. China’s box office sales increased from800,000,000.00yuan in2000to17,100,000,000.00yuan in2012, a compound annual growth rate of29%. In2012, Chinatelevision advertising revenue exceeded100billion, while the new media advertisingrevenue in2008rose by more than10times, reached6,720,000,000.00yuan. As animportant factor in stimulating television and new media advertising growth, TV market isin a rapid period of development.The rapid development of the industry will inevitably bring about the expansion ofenterprises involved in the industry. In the environment of market economy, merger andreorganization is an important means of media companies to expand, and effective way toenhance the overall competitiveness of the media industry. Since2010, in media industry,which is the core industry culture industry, layer mergers and acquisitions accelerated trend.From traditional media to new media, from state-owned media enterprises to private mediacapital, media industry which is in the rapid development increasingly, highlight the powerof capital expansion.[2] In2013, Chinese culture industry mergers and acquisitions marketunusually fiery. According to incomplete statistics, in2013the culture media plate mergercase50, involving nearly40,000,000,000.00yuan of funds.In a raging fire in the media industry mergers and acquisitions, the paper "The CaseAnalysis for the Merger of HC Film Company to KD Media Company" focuses on the M&A which just occurred near the media industry case analysis, how to use M&A financingtool to realize the company’s whole industry chain strategy, how to evaluate the value of theenterprise, what is the impact on the competitiveness of M&A, how to determine themethod of payment. Attempts to provide reference and reference through the research onsimilar media enterprise M&A.