The Research And Promotion On The International Competitiveness Of China’s Film And Television Industry

Under the development of economic globalization, the competition between countries is becoming fiercer. As an important part of cultural industry, film and television industry can not only bring huge revenue for our country, but also play an important role in spreading our national culture and enhancing China’s soft power. Although China has achieved remarkable results in science and technology, military, industrial, and other fields, the establishment of cultural industry is slightly deficient. Compared with other capitalist powers there is still some gap. Now the mainstream culture consciousness on the world market is still "the western model", or to be exact is "the American model". It causes the invasion of China’s culture and the national socialist ideology. The film and television industry as the important part of cultural industry, not only has important economic significance, but also plays an important role in passing China’s cultural ideology to the world.This thesis analyzes the background and research significance firstly, and expounds the development course and present situation of China’s film and television industry from the current industrial structure, import and export quantity and influence in the international market. This thesis makes a literature review on the basis of the domestic and foreign research results. Through the analysis and research it makes a preliminary conclusion:as a sunrise industry, the film and television industry can bring huge economic benefits and the improvement of cultural soft power. It has become the pillar industry in many countries. This paper will use qualitative and quantitative research methods to position the influence factors of the film and television industry in China. At last, the thesis will put forward suggestions and countermeasures to improve China’s international competitiveness.The first chapter of this thesis analyzes the related theoretical basis of the topic research. First of all, it defines the concept and characteristics of film and television industry. Secondly it elaborates the industrial competitive strategy theory and the Michael Porter’s diamond model. This paper’s selection factors are mainly based on diamond model, which propose six key elements that influence the industrial competitiveness. The second chapter expounds the development of film and television industry in our country and the third chapter expounds the development of film and television industry in other powerful countries, and points out the main reason to produce competitive advantage in these countries. It can make us learn the advanced experience abroad, and provide us some enlightenment for how to raise the competitiveness. This article mainly uses the method of grey correlation degree, and establishes the index system based on various influence factors of industrial competitiveness. Thus it can calculate the main influence factors of the industry in the international market. The fourth chapter establishes the index system based on the diamond model. On the establishment of the index system, based on the six key elements which are proposed by the diamond model, the paper has chosen eleven representative indexes, such as the products’ export scale, innovation ability, box office income, and so on. The thesis also collects the specific data from 2004 to 2013. The fifth chapter adopts the empirical analysis method to research the influence factors of industrial competitiveness. First of all, it carries on the statistical analysis to calculate the competitiveness on the basis of trade competitiveness index. Secondly, it carries on the grey correlation degree method to analyze the influence factors, based on the established index system in the last chapter. The result shows influence factors of China’s film and television industry. At present, the reasons that the level of film and television industry development is relatively lagging are:imperfect of policies and systems, the low development level of production factors, lacking of innovation ability, and so on. The last chapter of this paper comprehensively considers the above qualitative and quantitative analysis result, and puts forward some effective measures to improve the international competitiveness of China’s film and television industry from three aspects, the suggestions conclude promoting the film and television industry system reform strategy, emphasizing on technological innovation and strengthening the film and television industry’s collectivization reform.This paper adopts the literature research method, normative research method and the comparative study method to analyze the competitive situation of China’s film and television industry. The innovation of this paper lies in that, the scholars in previous usually analyzed China’s film and television industry competitiveness in qualitative comparative analysis. But this paper applies the grey correlation degree method to study the competitive situation of film and television industry between China and other countries. What’s more, it has carried on nearly a decade of data to analyze the influence factors of competitiveness situation of China’s film and television industry. Based on this, the thesis locates on the main influence factors of film and television industry in our country accurately, and puts forward pointed countermeasures and suggestions.