Study On The Motivation And Performance Of Film And Television Mediaindustry Mergers And Acquisitions-the Case Of Huayi Brothers

The favorable policies issued by the government and the vigorous development of the cultural media industry help the development of the cultural media industry to bloom.Under the influence of Internet plus,the rapid development of cultural media industry benefits from the strong support of the capital market.Merger and acquisition and reorganization have become the rapid expansion way for media enterprises to consolidate their development advantages and show their superiority.Huayi brothers is the leader of domestic film and television integrated media group.The formation of its film and television expansion territory also needs the assistance of a series of mergers and acquisitions to integrate the capital market.With the stable and progressive growth mode of the domestic economy,the competition among enterprises is increasingly intensified,and more and more mergers and acquisitions are gradually produced.In particular,the scale of mergers and acquisitions between listed companies is unprecedented expansion.With the advancement of national policies and the evolution of people's main contradiction,in order to enrich people's spiritual world and improve people's overall cultural quality,the Chinese government has issued a large number of guiding policies to support the development of cultural industry.Therefore,the rapid development of film and television media industry accompanied by the capital market set off a wave of film and television industry mergers and acquisitions.Merger and acquisition has become a rapid expansion of film and television enterprises.,however,the success of mergers and acquisitions are uncertain,companies m&a motivation of m&a is not clear,m&a effect does not necessarily,create value for the company as a whole is unknown,since the huayi brothers is the lead person in the film and television media industry,through a series of activities of huayi brothers m&a and its dynamics analysis,and then the performance of mergers and acquisitions problems such as comprehensive consideration,can provide enlightenment for the development of the media,film and television industry mergers and acquisitions and the reference value.According to the motivation of mergers and acquisitions(m&a)sorted out by scholars from all over the world,this paper firstly introduces the research background and significance of the selected topic,as well as the literature review related to the m&a motivation effect.Then,it summarizes the development situation and characteristics of the industry background,analyzes the status quo and merger and acquisition characteristics of the film and television industry,and leads to the merger and acquisition cases of huayi brothers.Secondly,the m&a activities related to huayi brothers media were taken as a case study to sort out its m&a events from 2013 to 2017,and to sort out its motivations for m&a.Meanwhile,the m&a effects of huayi brothers were summarized from the three dimensions of shareholder thinking,m&a motivation and financial performance.Make a comparative summary of the company's financial performance,and compare it with similar companies that did not have merger and acquisition activities during this period,so as to increase the persuasive effect of merger and acquisition.Finally,the conclusion and provide Suggestions and countermeasures,through mergers and acquisitions motivation and m&a performance concluded,huayi brothers of mergers and acquisitions is the purpose of developing the company's business needs,upstream and downstream industry chain extended to high quality resources,concentrated receive,film and television industry,actor,film,etc.,and in the capital markets investment opportunities,obtain additional benefits.In addition,huayi brothers has expanded the scale of its own company through mergers and acquisitions,which has improved the company's comprehensive strength in terms of profitability,growth and value creation,and highlighted the company's self-value at a rapid pace.However,mergers and acquisitions may also be that there may be some risks,such as debt risk and capital operation risk,at the same time to the company's revelation is also should pay attention to the management of merger integration,to raise their operation management ability,the effective use of m&a business expansion effect and integration effect,in order to update the vitality of the company's future and economic value.