Analysis The Application Research In The Design Of The Calendar Decorative Geometric Elements

The abundant material and the ever-changing products of science and technologyenormously impact the trends of calendar makets which now present a vicious cycle effect.Absent an intense sense of design and fresh conceptions, consumers lose interest in suchcalendars and have little desire to purchase one. Without the economic consumption, themarket in turn will be increasingly depressed. Once the market slump, there will be nomore consumers interested in it. In order to survive the calendar must maketransformations instantly. The present market impact is a formidable challenge. Whilebesides the challenge, more we should notice is the positive side. We should welcomeopportunities, when going through the challenge. In addition, it is the critical period ofcalendar market transformation.In the paper, with a view to the shortcomings of the current domestic calendar market,the author find the failure in design style of calendar market. Positioning the calendar’sdesign style of “Dream blooming” in2015to fresh cartoon. Based on the research of thedecorative geometry elements, combine the designed geometric elements, according to theprinciple of formal beauty. And better display the decorative character of geometricalelements with the carrier of calendar design. Its overall design compared to other calendaris more targeted, its style is more outstanding. The mainly aimed crowd is the consumergroup of twenty years old young women. Today’s women consumer groups areeconomically independent, their consuming desire is strong, and their thought is easy todrive. According to this feature, the development of female calendar market is relativelylarge.Nowadays, people pursue personalization and uniqueness. Personalized calendar isincreasingly popular. Contemporary people have individual exclusive complex, calendarhas been gradually transformed from previous mass production to individual exclusiveconsumer groups.