The Research Of Tourism Destination Marketing Based On Film Implanted Influence

With the fast development of China’s social, economic and cultural industries, the development of the tourism industry has become increasingly diversified and personalized. It has got distinctive features of the development of tourism and cultural integration. With the emergence and the popularity of various types of new media, it has become a new tourist destination marketing and promoting strategy to let the attractions to be part of films and television plays tourism practitioners subtly insert the image into films and television plays with purpose. And therefore, audiences can get a chance to know better of a place and assess it by watching TV and television works.By using literature and content analysis, it is practical to start with the study of the way to implement attractions into films and therefore to have a further study of movie and TV tourism and tourism destination marketing both domestically and internationally. By implementing case analysis, questionnaire and social statistics accompanied by analyzing the communicating effect, destination image, and willingness of implanted films, Study concludes the factors that affect the dissemination of results of the film implanted destination marketing, build up a related model, and provide suggestions and solutions for the tourism destination marketing practices.