Movie Marketing Of Tourism Destination

From movie market’s development and tourism market’s development to the combination of movie market and tourism market, the opening of China’s movie and television tourism can be said to be driven by the unconscious of the movie "Lushun". Now tourism market competition is intense, tourists choices of tourism destination request is also higher, in particular to the movie marketing for the travel destination propaganda role, which many tourism destinations begin consciously to start tourism destination marketing. Movie marketing modes from the single way to draw lessons from the integrated marketing in Hollywood, and the movie marketing has produced results. The fame of the tourist destination and tourists’ appeal for the tourist destination in the shortest possible time can get promoted by movie marketing of tourism destination. But tourism destination marketing has many problems, such as the marketing effect of duality, the temporary prosperity of film marketing, etc. This paper discusses the main area of movie marketing of tourism destination’s function, existing problems to draw lessons from the solution to solve these problems.This paper, according to the theory of marketing, the cultural industry and tourism life cycle theory, locates in the movie marketing combined with tourism destination marketing, studies from the history of movie marketing of tourism destination and the development and marketing methods to analyze the pros and cons of movie marketing of tourism destination and existing problems, and finally put forward the proposals.The first chapter is the introduction part, in view of the domestic and foreign scholars on the tourism destination marketing, movie marketing and movie marketing of tourism destination to summarize current research situation, which can lay the foundation for below. The second chapter discusses the concept of tourism destination marketing, on the basis of the first chapter, to points out that the tourism destination marketing concept, the movie marketing concept and movie marketing of tourism destination concept. The third chapter is the development of the movie marketing of tourism destination and the characteristics of the stages, mainly divides into the beginning stage, the development stage and the prosperity stage. The fourth chapter mainly discusses the approaches of movie marketing of tourism destination:the traditional marketing, new media marketing, public relations marketing and integrated marketing. The fifth chapter mainly is to discuss movie marketing of tourism destination research and existing problems. Chapter six discusses movie marketing of tourism destination strategies. The fifth chapter and the sixth chapter are the main foci of this article.The advantages of movie marketing of tourism destination are mainly broadening fame, improving the reputation and providing loyalty. The disadvantages are single marketing function, limiting marketing effect and having negative impacts on tourism destination’s culture. Under the influence of the life cycle of tourism destination, the influences of movie marketing for the travel destination’s visitor numbers and income growth can be different. In the movie ads, whether the consumer’s culture and tourism destination’s culture can be balanced, this article points out the core problem.In order to solve the existing problems and promote the development of the movie market and the tourism market, stimulate the tourists’ traveling motivation, we need to activate tourism destination marketing:to develop movie tourism projects and focu on developing the tour routes; to cooperate with the government publication to publish movie manuals and tourist maps; to work with the network company to develop online game market; to explore overseas markets and to develop movie marketing and tourism destination marketing at the same time to achieve double profits. Movie culture and tourism culture need fusion and balanced development.