Research On The Influence Factors Of Tourism Performing Arts

With the rapid development of tourism and the strengthening of public’s leisure awareness, tourism performing arts gradually rise, and tourism arts market rapidly expand, which is valued by academic community. Throughout the course of development of domestic tourism performing arts, we can find that the phenomenon of blindly follow the trend is serious, and product level varies greatly, which spent a lot of manpower and material resources. Study on the Influence Factors of Tourism Performing Arts is mostly post hoc analysis; neither systematically analyzes the market situation, nor deeply researches the process of production. Therefore, based on the current research status of tourism performing arts and the reality of the development of tourism arts market, this study puts forward the research question that influence factors of tourism performing arts, and discusses the influence factors from both market demand and product supply.This study adopts confirmatory case studies to conduct research. By collating and summarizing the existing literature, this study proposes the framework of factors influencing the market demand and product supply of tourism performing arts. Take "Shen You Hua Xia" as the case, the author carry out questionnaire survey and field interviews, and analyze the case systematically, then modify the framework of factors influencing the market demand and product supply of tourism performing arts. Finally, this study verify the revised theoretical framework by analyzing two relevant cases "Impression Liu San Jie" and "Eternal love of Song Dynasty",and draw the following conclusions:(1) In terms of market demand, tourism performing arts are mainly affected by four factors, including source market, traffic situation, perceived image of urban tourism and space competition. Source market is a necessary condition for the development of tourism performing arts. Traffic situation is an auxiliary condition for the development of tourism performing arts. Perceived image of urban tourism and space competition are the restrictions of the development of tourism performing arts.(2) In terms of product supply, tourism performing arts are mainly affected by four factors, including inner core, external display, marketing strategies and service experience. Inner core, external display and marketing strategies are the necessary conditions for the development of tourism performing arts, and service experience is a auxiliary condition for the development of tourism performing arts.(3) Only the influencing factors of market demand and product supply harmonize and coordinate can the tourism performing arts achieve long-term development.In theory, this study draws the framework of factors influencing the market demand and product supply of tourism performing arts, providing the theoretical basis and new research perspectives for the future study. In practical, this study provides a reference for the exploitation, design and production of future large-scale tourism performing arts, from both market demand and product supply perspectives.