Research On The Influential Factors Of Ethnic Village Tourism Product Development For Performing Arts

With the continuous development of national tourism and leisure time increases,tourism become a fashion of people's life,especially the ethnic village tourism will be the first choice of the independent travel,and ethnic villages of performing arts products by tourists.Ethnic village is acting as the ethnic villages of tourism development,which is with the ethnic villages of tourism performing arts market development,pays great attention to by academic circles.From the development of the domestic ethnic village tourism performing products,we found that the ethnic villages of tourism performing arts market imitation is serious,product level the good and bad are intermingled.Scholars at home and abroad more than ethnic village tourism product development,the influence factors for performing arts such as research,more attention to invest big,big production of live performing arts and entertainment city,less studies on the ethnic villages of performing arts products.Therefore,this article will focus on this aspect of the study,and is verified by DE ram village as a case analysis.This work selected the verification method of case study,this study based on the existing literature sorting,induction,this research from the Angle tourists perceived value and experience value,interpretation of the ethnic villages of tourism performing products influence factors,the construction of ethnic village tourism product development system for performing arts,choose to Suggestions for DE ram village "wind drum rhyme" tourism performing arts program as an example,through questionnaire survey and field interview to collect data,the villages of ethnic village tourism performing products to carry on the system analysis,finally get the following conclusion:First,Using factor analysis method to determine the number of factors,the original index for dimension reduction,according to the number of common factor criterion(eigenvalues > 1),precipitation five important indicators: creative charm,performing arts knowledge,cultural tradition,entertaining,stage authenticity,every index is several original indicators,a comprehensive and determine the weight of each index,calculate the five indexes of comprehensive evaluation score,among them,the authenticity of tourism performing arts has the greatest effect in the product development stage,the score of 76.2,followed by performance score of 74.1,entertaining entertainment knowledge score of 66.2,creative charm score is 65.4,the tourism product development for performing arts the smallest is the traditional culture,and the score of 63.2.Second,Through the single factor analysis of variance(ANOVA),and draw on the gender,the creative charm(t=2.106,P=0.042),performing entertaining(t=2.002,P =2.002),the male and female tourists exist significant difference;On the age,the creative charm factor(F=4.231,P=0.006),culture and traditional factors(F=4.196,P=4.196)there were significant differences,tourists age is smaller,the more creative charm interest,on the contrary,the traditional culture identity even stronger with increasing age;On the level of education,the program of knowledge(F=4.582,P= 4.582),cultural tradition(F=6.776,P=6.776)there are significant differences,education degree and programming knowledge and culture and traditional identity intensity was positively relations;On the career,cultural traditional factors(F=2.785,P=0.019),shows knowledge factor(F=2.451,P=2.451)there were significant differences,civil servants,civil servants,teachers,retirees in the cultural recognition of traditional factor,knowledge factor higher than that of students and workers.