The Research On The Cultural Tourism Scenic Spot Of Wisdom Of The Ancient City In Linhai

In November,2013, the national tourism administration issued a notice named "wisdom tourism year" of2014, making the wisdom tourism as a topic can lead the constructions of wisdom tourism city, travel scenic spots etc. which can strengthen the tourism resource and the development and integrity of the products in wisdom service, wisdom administration and wisdom marketing, so that they can promote the change of the tourism into the modern service, Which can promote the modern technological level and the service of the travel agency, travel scenic spots, travel hotel etc.Innovating the development mode, which can promote the tourism become better and faster. On this background, it becomes the important strategy for promoting the development of tourism. They make some plans and put them into practice and develop some kinds of activities in order to promote the construction greatly.This article is based on some research of the "wisdom tourism" and conclude some key factors about the management, service, marketing and information technology etc. Through the survey and information from some management departments, we can know some problems that exist in the developing resource in Linhai. According to this current situation in Linhai, which makes it become "5A scenic spot" and "wisdom style" in the trial. By some methods of Jiu Zhai Valley of Sichuan, Xi Xi Wetland in Hangzhou and in Jiangsu, Nanjing, which provides some advice on how to make travel scenic spots become a historical tourism.This paper is divided into six parts.The chapter one illustrates the background and the meaning for the research of the "tourism style" and comes up with some basic contents and methods.The chapter two makes conclusions and analysis for the "wisdom style" and clarifies some relevant conception. The chapter three contains the situation of Linhai, including the development, achievement, resources and some issues.The chapter four tells us the opportunities, targets, thoughts, and some constructions, meanwhile, from three aspects about cultural protection and scenic spots and information,which can analyze in promoting the tourism and culture melt.The chapter five puts forward the development strategies in management, service, marketing about increasing the government investment, and how to make the historical culture,information technology, interactive experience come true.The chapter six, which do conclusions and reflections and some tendencies and perspectives for the future.We should pay more attention to the issue:How to make the historical culture and the tourism be melted by the modern information technology, which makes it become more rich in history and human characteristic, which can make it valuable. Under the construction of the "wisdom style", how to promote the wisdom service, wisdom marketing by promoting the information and the management makes the balance of the "management, service, marketing"...