The Interaction Development Research Of Chinese Film And Network Under The Background Of Media Convergence

In the21stcentury, the development of Chinese media industry ushered inthe new opportunities and challenges, each big media began cooperationbetween the media and learning, fully integrating the advantages of variousmedia resources, and started to promote their products and marketing activitiesfor the media products. Media convergence has become a necessary stage in thedevelopment of Chinese media industry. The process of “convergence” is alsopenetrated in each link of the media industry. Chinese film industry is the sameas the other media industry, in the fusion of “media convergence” boom, thedevelopment of Chinese film also needs to interact with other media andintegration. The Chinese film industry is needed to interact with each big media,the mainly reason are its advantage characteristics of media convergence and themedium market competition, all these factors are promoting movies and othermedia to integrate.This article is based on the research background of trend of mediaconvergence, it analysis the necessity and feasibility of network interactivedevelopment and Chinese film industry, lastly it hopes to provide integrativedevelopment for these two industries—the film industry and internet industryfrom many aspects, such as technology, content, audience, terminal. Also itprovides some development ideas for Chinese movie practitioners. This is theresearch emphasis of this paper.The research contents of this thesis mainly have the following severalaspects. It firstly analysis the concept of media convergence, development stageand the positive impact on media convergence to the development of Chinesefilm industry, expecting to research the process and trend of the development ofChinese film and network integration on the basis of media convergence.Secondly, the author analyzed Chinese film industry and the current situation and problems of the development of Chinese Internet industry, and explored anew form of research, that is, to analysis industry chain in every link of thefusion results from these two industries’ technology integration, contentintegration, market integration to terminal fusion. Lastly, for the existingproblems of “merging form in the film form” after the movie and networkinteraction, it looks for the new direction for the development of Chinese filmindustry.Through the analysis and research of this thesis, the author concludesChinese movie industry should develop towards the integration trend, throughthe analysis of the each link of industrial chain, realizes the networkeddevelopment purpose of the film; this article, through combing and analysis thedevelopment status of “a merging form in film form”, hopes to indirectdirections for the Chinese film industry’s future development.