Study On Potential Advantages For The Film Industry In Jiang Xi Province In An Era Of Media Convergence

Under the strong promotion and proliferation of cyber-technology in a national scale,the Chinese film industry is currently facing a vivid challenge of media integration.In the meantime,the industrial chain,market mechanism,the policy-making and regulation system are at the edge of revolution which are desperately in need of media convergence for adjustment and reformation.Since 2011,the convergence of media has been a significant concept in the field of media and creative industry studies.Recently,with the related research results popped out,the idea of convergence has also been trendy topic in the academic spheres of Communication and Filmology.Along with the economic and social development of the New Normal,the film industry is regarded as the center of creative industry family and innovation entrepreneurship has been an indispensable driving force in the areas of economic development.In this sense,there is no denying in the importance of film industry,a case which is especially evident in inland areas of China.Furthermore,in the preparation of the 13 th Five-Year Development Plan,the film industry is expected to experience a dramatic change with the positive influence of the Internet plus,which is the so-called “potential advantages”.The middle China,an area with an underdeveloped economy,is more ideal to be the outlet of the Internet plus film industry.In such provinces where the Internet business is just on the rise,the full exploration of the traditional media brands could be converted into a huge blooming market and a prosperous future.When it comes to the cyber development of traditional media,the whole country is basically at the same level,which means Jiangxi province should take advantage of the Internet and cyber techniques to boost the transformation of traditional media.This paper has discussed the media integration in communication research context and the basic characteristics of film industry under the contracture of industry forming and marketing.In the meantime,the paper has analyzed the significance of exploration on the Internet plus Film Industry Research,which is of help for the inland and underdeveloped areas.Furthermore,this paper also measured some typical case studies in order to predict the current pattern,the future tendency and the unique advantage of Internet plus Film Industry in the context of Jiangxi Province.