The Research Of The Cultural Added Value Of Dianhong Brand

Reviewing the academic research of DianHong, most of the studies have focused on the development history, production technology and process, the main function and marketing of DianHong. Studies on DianHong’s culture connotation and significance are relatively scarce.The development process and overlay of cultural value of DianHong is a dynamic process. With the first level to the fourth level of cultural significance attached, the cultural connotation of DianHong brand became more richer. The excellent ecological environment and long history laid the foundation of the birth and development of DianHong; The opportunity of war era, combined the frontier town with bustling Hong Kong and the Western world, which is the hometown of DianHong, and it has been given national mission in a special historical period; After the founding of New China, DianHong as a source of China’s foreign exchange earnings, and subsequently as a special gift for ambassadors made it far away from the domestic mass consumption markets, and covered with a noble, high-end and mysterious veil; After the reforms, the advent of the era of mass cultural consumption, uncover the mystery of the DianHong,which makes DianHong gradually to the public, and with excellent quality and close contact with the Western lifestyle, it has became the new darling of the mass consumer market, and to achieve new development with the capital fame and co-branding,it has been added new meaning.DianHong as one of Chinese tea brand, it has rich cultural connotations, including multi-session and multi-level overlay. Meanwhile, the cultural value of DianHong brand isn’t a cure text, it is an ongoing dynamic process of accumulation, and it will continue to promote the development of DianHong.