Value Evaluation Research Of M&A Of Wanda Cinema And Muwei Fashion Co.,Ltd.in The Perspective Of Economic Value Added Model

In the past two years,our country pays more attention to cultural media enterprises.In 2015,with the "on speeding up the construction of modern public cultural service system views" and "national basic public cultural service guidance standard" after the introduction,make cultural policy dividend will become more clear,cultural consumption prospects become extremely Broad,cultural industry will usher in the golden period.At the same time,M&A activities related to cultural media enterprises are becoming more and more frequent.With the development of these M&A activities,more and more attention has been paid to the related valuation activities.In this background,this article to wanda cinema line M&A MuWei fashion this case as the analysis object,using the global economic value added(EVA)method,which are quite popular in recent years,to evaluate the value of the merger and acquisition is particularly important,has strong theoretical significance and practical significance.On the basis of collecting relevant literature,this article on the development of cultural media enterprises and the present situation of mergers and acquisitions are analyzed,and chose the EVA value evaluation method of wanda cinema line M&A MuWei fashion to evaluate the value of mergers and acquisitions,and mergers and acquisitions EVA test model is applied to estimate a merger and acquisition of EVA value,in order to examine wanda cinema line pay the price is reasonable,of mergers and acquisitions to supplement of EVA value evaluation method,make the better use of cultural media enterprise value evaluation of mergers and acquisitions,it is also one of the biggest innovations in this paper.Research,draws the following conclusion: the policy to promote cultural media enterprise into overdrive,frequent mergers and acquisitions,mergers and acquisitions valuation problems need to solve;EVA is a relatively ideal culture media enterprise mergers and acquisitions valuation method,and the application will be more and more widely;EVA in the selection of the indicators should be based on the particularity of the culture media enterprise consideration;Economic value added method in the assessment process of the quality of information disclosure has a higher demand;the use of economic value-added model requires high-quality professional assessment of staff participation;Mergers and acquisitions EVA value test model,based on EVA is important supplement of the culture media mergers and acquisitions valuation.This paper shows the whole process of assessing the value of M&A based on EVA,which can provide reference for the valuation of M&A value of cultural media enterprises in the future.At the same time,it has certain applicability to evaluate M&A value of cultural media enterprises.And superiority,but also for the regulation of cultural media business M&A activity has brought some inspiration.With the continuous development of cultural media M&A activities in China as well as the increasing degree of information and openness,this method will be more and more widely used in M&A valuation of cultural media enterprises.