Analyzing The Nation’s Harmony Of Zhaojun Culture And Discussing The Design Concept And Development Of Zhaojun Museum Souvenirs

Zhaojun Museum is a famous cultural tourism sites, Zhaojun culture is one of theimportant elements to reflect the characteristics of the national culture in Hohhot. Wecan see a new situation that national unity, harmony and sustainable development hasbecome the main theme of the social spirit while Zhaojun Culture showing strongvitality.“Harmony” as its core values in Zhaojun culture has been accepted and lovedby domestic and foreign tourists. Therefore,it is particularly important to graspZhaojun “Harmony” cultural elements to develop and design much more culturalvaluable tourism souvenirs to meet the needs of the marketing.In this paper, by analyzing the aesthetic connotation of "Harmony" elements inZhaojun culture to explore its innovative design elements and forms that can bematerialized. The aim to use the"dominant" design techniques, the inner meaningZhaojun Culture "Harmony " element of performance in specific tourist souvenirdesigns; then use the " hidden" design approach, the Zhaojun Culture "Harmony"elements into tourist souvenirs usage behavior process. By "dominant " and "recessive " design means combine to achieve "shape similar meaning interlinked,"the cultural and tourist souvenirs unique combination of functional purpose.Innovative design tools, design-rich varieties, to diversify Zhaojun Museumsouvenirs. Tourist market to meet consumer demand and cultural diversity of touristsouvenirs.Also proposed to grasp Zhaojun Culture "and" elements into the design ofspecific principles souvenirs should follow through connotation design, functionaldesign, innovative design and decorative design, design practices and innovation.Combined with the specific circumstances of Zhaojun Museum, conducted a strategicstudy. Proposed future cultural tourism souvenir design and creative industries todraw on, can effectively promote the design methods and strategies Zhaojun Museumsouvenirs design industry for sustainable development. With the country ’s economicdevelopment, expanding and prosperity, social influence and cultural tourismconsumer market Zhaojun Culture will continue to enhance,"Harmony" spiritualconnotation elements Zhaojun Culture will continue to be explored and expanded.This will push Zhaojun that cultural tourism souvenirs consumer market enthusiasm, as we will also continue to explore and utilize this feature cultural elements Zhaojunresources in the future, constantly innovative design souvenirs. So as to economicand tourism development of cultural and creative industries in Inner Mongolia tocontribute."Harmony" elements resources in Zhaojun culture itself and tourism souvenirsproperty has a lot in common, and has a great number of innovative design andpotential marketing. This study aims to explore some specific methods for ZhaojunMuseum tourist souvenirs through design methods, theories, case studies and strategyanalysis.we should find an effective way to meet consumer demand and promote thetraditional culture while making the souvenirs industry develop faster. In this way.we can provide support for the theory of the method for other areas also has the sametype of cultural tourism in Inner Mongolia souvenir market.