The Analysis Of Disney’s Success Factors

With the rapid development in twenty-first Century, the animation industry isincreasingly being known, animation is also more and more attention by people andattention. Disney through the unremitting efforts did not become obsolete, and alwayskeep the animation industry leader status, it is nearly a hundred years the history of notonly let people sigh, let people learn. Disney not only let animation into people’s lives,but also allow people to keep a happy, childlike heart. It is not only an entertainmentempire, it also spread the true energy.The paper is divided into five parts, the first part, the founder of Disney company--Walter Disney growth study, dynamic analysis of Walter Disney love the animation ofthe reason and unremittingly. The second part, analysis of the development of Disneycompany, understand Disney’s rough experience, experience of war and economic crisisdid not withdraw from the stage of history. The third part, analysis of the artisticcharacteristics and core value of Disney animation to understand Disney’s corporateculture, connotation. Disney through the amalgamation of global culture, let the worldhundreds of millions of viewers into a frenzy. Step by step analysis from the script,character to the music, Disney animation art characteristics, understand the Disneypursuit of technology then, fastening the pace of the times. The fourth part, knowDisney company marketing means and to the training of staff. A company’s growth is ina number of ways to form. Finally, the status of Chinese animation analysis, lack ofunderstanding China animation, areas in need of improvement, by Disney on the wholeanimation analyze and summarize the experience, let China animation on the worldstage.