Plane Under A Creative Study The Psychological Effects Of Female Consumption

With the rapid development of China economy, consumer goods in addition to meet people’s basicneeds of production, but to the entire society from production based to consumption of the process ofchange. But in today’s society, women’s social status and social role is changing constantly, femaleconsumers are becoming an important part of consumer groups, which is more important is the urbanwomen, the ads about their consumer goods have their own unique psychological and physical requirement.According to the sixth census shows: the total number of China women is652870000, which is takingabout48.73%of the total population in China, with the level of consumption growth and the improvementof women’s social status, women consumption occupies a great share in the whole consumption system.Therefore developing sales strategy for women has become the most important priorities operators toexpand need of consumption. The plane advertisement as a kind of advertising media, can product moregreat influence on female. The interaction between women consumption and plane advertising creativeroom in the new era need to be studied and discussed。Based on the artistic design, we can conduct a thorough research on the use of advertising science,marketing, consumer psychology and plane advertising creative and female consumer psychology, therelationship between influence and development, the analysis to the female consumer psychology, theprogress on their individual differences, and then different social division of labor causing consumerdemand, after all these,we can understand the changes of consumption, investigate the female consumerbehavior, and analysis the complexity of different identity and women with different ages in consumptionhabits; With the successful case description, we research the connection and influence between femaleconsumption psychology and plane advertisement creativity, then analysis of interaction among of them, aswell as the plane advertisement creativity strategy of female consumer psychology, the author summarizesthe characters of creative graphic excellence, and to further tap the plane advertisement performance skills,provide the basis and inspiration for designers of solid research on plane advertisement creativity, to helpproducers and sellers to find a more effective sales strategy.