Cultural Enterprise Financing Strategy Research In China

In21th century, a new era of Cultural Industry, China has made Cultural Industry the vital important part of economic development. Chinese government has also published series of laws and regulations, from the involvement of Cultural Industry concept in conference report to the formulation of industrial development plan, and to the encouragement of financial support to reactivate Cultural Industry, which witnessed the extreme emphasis from governmental regulation.Financial demand grows as a industry expands, however, the majority cultural industrial enterprises are small and medium-sized, which has limited financial resources and mainly relies on governmental financing subsidies as well as a few bank loans. What the cultural enterprises are facing is the great difficulty in financing, however, traditional financing modes are so pure that could hardly satisfy the increasing demand of cultural enterprises. Consequently, it is really important to study financing of Chinese cultural industries.This paper is based on the former studies, through literature studies and conclusive summaries, which studies from the perspective of cultural enterprises’financing strategies and combines with corresponding theories, and make suggestions on these strategies concerning the features and trends of Cultural Industry.Firstly, this paper introduces main study contents and methodologies, analysis the Cultural Industry by quoting existing financing strategy theories; Secondly, we analysis the current development and situation of Cultural Industry from the point of governmental support, establishment and injection of Cultural Industry fund and venture capital injection; Thirdly, taking Ourpalm Co.,Ltd. for example to analysis its finance and accounting in order to explain the current financing ways and optimal direction. In the end, we make suggestions on financing strategies of Chinese Cultural Industry.