Research On The Culture Creative Industry Financing Problems And Countermeasures In Our Country

The cultural and creative industries, is a sunrise industry and emerging industry,and s a new growth point for economic development.Its development has attracted the attention of many countries,and it has become a pillar industry in many countries.The industry is still in the preliminary stage in our country.lt has often been plagued by the problem of financing in the process of developmentAlthough the government has provided a great deal of financial support and preferential policies, set up a lot of culture industry investment fund,but it is too low for many companies. The companies still have to get more financial support from financial institutions,capital markets and private capital.However, the industry’s characteristics determines the difficulty of obtaining funds.Firstly,the industry’s products have high added value,The product revenue is uncertain. Cultural and Creative Industries provide products mainly is the value of spirit and information.Spiritual values can not determine its true value on natural,and the value of information depends on the use of the crowd and patterns,so the investment risk is high for the average investor.Moreover,the human is the core of wealthy the Cultural and Creative Industry.But human capital can not guarantee and mortgage,the ability to self-insurance corporate finance is weak.Secondly,the industry pay attention to intangible assets,and companies have a lot of copyright and other intellectual property rights.Enterprises lack the traditional collateral for bank loans,such as fixed assets,real estate.For intangible assets, because of its value is difficult to assess accurately, resulting not suitable to act as collateral.The bank must control lending risk and loan very carefully in the absence of collateral.Finally, the vast majority are small and medium enterprises in China’s cultural and Creative Industries.Due to the strength of the weak, the management capacity and the ability to withstand market risks is not strong, the lack of collateral and guarantees,small and medium enterprises of general industry have always been difficult to obtain funding problems,This is not to mention the small and medium enterprises of Cultural and Creative Industries.Therefor,find and explore the mode of financing for China’s cultural and Creative Industries has become essential.The article introduces the current development of China’s cultural and creative industries,and summarize their traditional model of financing.Then analyzes the difficult problem of financing,and find out the root cause of difficult problem for financing.And it analyzing the influence factors for China’s cultural and creative industries to financing.Then it lists some typical case of financing in China’s cultural and creative industries, and hope to expand to other enterprises.Put forward the suitable for the development of enterprise financing patterns of China’s cultural and creative industries on the basis drawing abroad financing experience.The article hope to provide some reference value for the development of cultural and creative industries.