Local Specialty Packaging And Brand Design Research

Our country is a vast, vast land, many of the nation, almost every region has its own unique national and local representative of the product, namely the local specialty. Representatives of the local specialty is a place, a place characterized by, on behalf of the humanities and the natural features of a place, often the main source of income, it is also a place of tourist souvenirs, and even a place synonymous. With the development of the global economy and trade, cultural exchange, sublimation, product packaging and graphic arts design is particularly important to highlight that in this environment, as a local party representatives specialty packaging and brand image design is particularly important, can even say that the local specialty packaging and brand design is more important than the product itself, because consumers can learn about a business through product packaging and brand image, a region, a nation’s character, culture, history and tradition and spirit.As one antler "Jilin Sambo", was widely known, deer products are also local specialties Jilin, Jilin deer industry with the development and growth of deer products, packaging and brand design also revealed many problems in its development. This paper studies the local specialty packaging and brand image design, summed up the local specialty packaging and brand design development, relationships, status quo and problems, functional role, through field visits, questionnaires, research summed Jilin deer products, packaging and the current situation and problems where brand image design, product packaging and deer raised Jilin brand image design innovative strategies through research and exploration.Through my research I want to raise awareness of the local specialty packaging and brand image design attention to sustainable development under the guidance of the design concept, the application to reflect the geographical features of the design elements, the use of modern design technology and methods and means, in meet the requirements under the premise of the modern aesthetic, design can be suitable for the local specialty of identity, highlighting regional characteristics, local cultural heritage, demonstrating entrepreneurial spirit, excellent local specialty packaging and brand image design, which further shows the local specialty charm, improve quality of local products, showing the unique local culture for the benefit of the local economy, stimulating the local economy at the same time, establish a local specialty brand image.