Northeast Specialty Paper-cut Of The Art Of Language In Application Of Jilin Local Specialty Packaging Design

The development of Chinese modern packaging design history is shorter, the impact of the western design ideas, the lack of independent spirit, often do not have their own original ideas and innovation consciousness. Thousands of years of Chinese cultural heritage, the outstanding national culture actually is all around us, but often ignored by the designer. Paper-cut art as an important part of Chinese national culture, the more familiar form of folk art. Folk art has a unique symbolic form, show the desire of people appreciate beauty, formed in the process of history of the unique visual features. The use of paper-cut design in modern packaging design elements, design can let more regional culture connotation and national pride. Modern packaging design is dependent on the parent culture, emotional packaging design must be based on regional culture, for Jilin native commodity packaging, folk custom design is the direction of cultural inheritance and design innovation is fundamental, from this principle, Jilin native products packaging will only become a lost soul, without the source of this gorgeous body. So it is necessary through absorbing excellent folk feature design elements, rich native cultural connotation of commodity packaging, enhance product added value and affinity, reflect the culture of the modern packaging value and emotional value. How the paper-cut art design elements and Jilin northeast native products packaging design is the combination of this article focuses on.. This article is based on folklore, design aesthetic theory as the theoretical basis of their beauty. Extract and redesign the traditional paper-cut elements, thus in Jilin native products packaging design to find out the visual language with the regional characteristic and Jilin native products packaging design for the most appropriate expression, to complete the success of the transformation from traditional to modern. In this paper the article from the folk art language in regional study of the present situation of application of commodity packaging, in which the first part of study folk art language in the application of regional commodity packaging; The second part deeply analyzes the present situation of Jilin province native commodity packaging; The third part analysis the characteristics of paper-cut northeast art language, and to refine them and use; The fourth part focuses on exploring the northeast paper-cut art language and Jilin native products packaging design with the combination of inevitability and foresight; The fifth part conclusion. The first part: the second part:analyzing Jilin native problems and trend of commodity packaging, studies the northeast paper-cut art language form and the richness of meaning, so as to explore the paper-cut art language and Jilin northeast native products packaging strategies.